Shape of the LightThe cinematographic journey, which introduces the new headquarters of the Société Privée de Gérance di Ginevra, designed by Giovanni Vaccarini, explores an architectural structure, whose shape leaves room for an evocative fluidity of its confines.
The protagonists of this short film created by The Piranesi Experience are the apparent movements, which are obtained by the interaction between a luminous vibration and a newly sophisticated system of a silk-screened glass facade: a solution which has allowed to improve the energy efficiency to the building as well as to lighten the volume, implying a strong aesthetic identity.
Through the movements of the movie camera, we perceive the building as an abstract and changeable object based on the point of view chosen for the photographing; its volume slowly softens until it is almost completely diminished of its own material density.
The images and sounds taken from the story written by Daniela DeFrancesco and directed by Claudio Esposito underline this slow process of evanescence.
During the night hours, the nebula effect is amplified thanks to the particular luminescence produced by the light fixtures mounted on the aluminium frames, which support the printed glass blades that comprise the facade.
With the aspiration for a dynamism and through experimental research of optical phenomena generated by light as it makes contact with surfaces, there is a strong recall to kinetic art and the first experiments of Kandinsky. With these, the mechanisms of vision are strongly related to movement and the temporal dimension.
Rossana Vinci, architect and journalist